30 things I discovered after selling millions of dollars worth of products online

Adrian Niculescu
6 min readFeb 12, 2019

I did my first online sale for a digital product back in 2009 and explored since then this gorgeous side of business by creating and selling my own products — ebooks, online courses, memberships and recently software, coaching others to do so, promoting other people’s products and services as an affiliate and also brokering webinars. I was up, down, left, right and I am feeling that I am just starting because all the time there are new things to learn.

And by doing the hard work, failing massively (aka miserably) but also succeeding massively I discovered 30 things which may change your life and business if you apply them.

1. When you buy courses to learn something very important, many course creators are leaving aside important information so you will not get the whole picture. What to do? (They say!!!) Buy the next course from them which is a neverending exercise. These people are more interested in how much money they can squeeze from a customer than how big is the value they provide. I decided a long time ago not to follow this route. I want to add as much value possible when I am selling a book, ebook, course, membership, mastermind o else. I just don’t want to fool people, I want to help them to change their life and business for the better. I want to do this as ethically possible knowing that I will lose some sales. The great news is that I am still in the market with very few complaints and refunds requests.

2. The volume of work and time invested in actually working is not in direct proportion with my income. So always do your best to work smarter not just harder.

3. The majority of buyers for products with a price tag of less than $30 (studies say) $100 (I would say based on what I experienced) never use the product (80%). 80 to 90% of the ones buying a book which could change their life never pass the first chapter which is heartbreaking. They remain comfortable just seeing the book but don’t make any effort to read it and apply the information there.

4. The more money you make, the more you need to invest in yourself (aka in your brain) to learn new things, find mentors to take you towards the next levels of your life and business.

--

--

Adrian Niculescu

Digital Assets Investment Banker| Speaker | Investor | Online and Real Estate Entrepreneur | Music Producer adrianniculescu.com adrianniculesculive.uk