Covid-19 “Insider” tips on how to do proper marketing and fundraise successfully during pandemic times!
We are living in a period with no equivalent in our recent modern history. At the beginning of 2020 when most of us were writing the New Year Resolutions something was preparing to fight against our health, wealth, and happiness. Its name is Covid-19, a ruthless virus, extremely contagious and with no cure the moment this article is written. I trust that many of us had included in the resolutions the phrase “Let 2020 to be the best year yet”. And it seems that this phrase needs to be deleted and attached to the 2021 resolutions. This is wrong and in fact, I am writing this article around the idea of doing proper marketing and fundraise successfully during the current pandemic times so 2020 to be your best year no matter what.
First, you need to follow the guidelines of the authorities, stay safe, remain healthy, and alive. Without these nothing else can be achieved. Next, ignore most messages from gurus who suddenly became specialists in Covid-19, its source, implications in the economy, and what to do to be successful after this period will pass. Nobody knows exactly how the business world will change after this period will pass, and how fast everything will get back to a new kind of normality. But I would like to help you to become more focused, prepared, and do what is important starting right now to be prepared for any type of future.
I lived as an entrepreneur during the 2008–2010 crisis and back then I started to sell real estate and also the digital marketing agency I still own today — Mushbloom London Digital Marketing Agency. One thing I learned back then and it is applicable today — when many brands cut their marketing expenses and choose to become silent it’s much easier than before to stand out on a budget and spread positive messages which will cut through the overall negativity. The biggest mistake you can make is to stop communication, stop marketing, and embrace the silence. Instead, be more strategic and focus more than ever on the 20% of the actions generating 80% of the results (or the 10% generating 90% of the results). Next, what happens in such periods is that we all somehow come back to the idea of survival instinct. Why is that? The human brain is a…