According to statistics, “Number of emails that are expected to be sent & received daily will reach up to 246 Billion in 2019.”
Email is highly successful in driving customer acquisition, but it is important to keep up with changing email trends and recognizing these trends in your own email campaigns.
Email marketing continues to remain a leading tool in gaining new leads, targeting a wider audience, and increasing sales profit. There is no doubt about the success achieved through email marketing and that’s why it is getting bigger and bigger day by day.
As a marketing channel, it is continuously growing and evolving. Here are the top 5 email marketing trends for 2019.
According to stats, “55% percent of all emails are now opened on a mobile device and 80% of recipients delete emails not optimized for mobile.”
In the age of the smartphone, designing emails according to desktop or tablets can put you far behind in the race. Your emails should be mobile friendly in order to achieve success for your marketing campaign. Many brands have taken note of this trend and are working in the direction to adopt it.
Marketers are looking towards more engagement and content that could go beyond traditional newsletters. Interactive content will meet all the requirements of email marketers and make them stand out.
According to stats, “Adding Interactive content to the emails helps in taking click rates up to 300% and open rates up to 75%.”
Interactive content will provide more opportunities for marketers to connect with their customers using gifs, emoji’s, and even video.
Personalized Emails will be acknowledged more
According to Statista reports,
“The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2018.”
Personalization has become an important tool for email marketing campaigns. It is not limited to the subject line. Recipients that receive emails that are personalized and relevant to them are going to be more engaged.
If you’re sending the right email to the right potential customer, your engagement metrics will skyrocket.
In 2019, we can expect multi-channel automation to evolve, improve the customer journey, further increase leads and convert them into sales.
Dynamic automation allows you to integrate other marketing campaigns like social media and SMS with your email marketing campaign and provides you with comprehensive reports and analytics to help you improve the customer journey.
Email integration with social media
People nowadays are more reliant on social media, and therefore it can be predicted that more email integration tools will take over the market. In addition to posting content to social media, you should include social media sharing buttons in your emails so that your customers can share your message with their networks as well. According to Nonprofit Hub, “Emails that have social sharing buttons increase click-through-rates by 150%!” Mailing about the campaign you are running on your social media channels can help you supplement your email marketing campaign by implementing these social sharing options in emails.
If you want to learn more about e-mail Marketing please check Email Marketing Expert Empire Training Guide from ShopMarketingApps and also sign-up for the 14 days trial with Clickfunnels, the marketing automation platform we are using and recommending.