How to build a list building strategy even without a product or opt-in
If you went through any serious internet marketing course you heard many times “the money is in the list”, it is a mantra you see everywhere. For me, it took a lot of time to “get it”. I had a lot of internal stupid dialogue about … why people should subscribe to my stuff, why to put money in ads & other related stuff. It was hard, but once I understood the value of this mantra I was able to do it properly.
The hardest thing is to actually start your list-building journey. Here is a simple yet powerful strategy I’ve learned from Russel Brunson, one of the marketers I follow.
If you want to create a list but you don’t have any free or paid course content created you can start simply by leveraging content created by other people to build your email list.
There is an app called Buzzsumo and you can use it to see what articles and videos are already trending on the internet. Of course, you need to look at the type of content which can attract the type of customers you want to reach.
Once you find it, create an opt-in form mentioning access to the cool content which has proven to be both interesting and viral so people want it. Then simply add the content — the video or the article on the thank you page. When you create the opt-in page look for a great…
