How to build a list building strategy even without a product or opt-in

Adrian Niculescu
2 min readMar 21, 2021

If you went through any serious internet marketing course you heard many times “the money is in the list”, it is a mantra you see everywhere. For me, it took a lot of time to “get it”. I had a lot of internal stupid dialogue about … why people should subscribe to my stuff, why to put money in ads & other related stuff. It was hard, but once I understood the value of this mantra I was able to do it properly.

Adrian Niculescu speaking at Business Days in Cluj, Romania

The hardest thing is to actually start your list-building journey. Here is a simple yet powerful strategy I’ve learned from Russel Brunson, one of the marketers I follow.

If you want to create a list but you don’t have any free or paid course content created you can start simply by leveraging content created by other people to build your email list.

There is an app called Buzzsumo and you can use it to see what articles and videos are already trending on the internet. Of course, you need to look at the type of content which can attract the type of customers you want to reach.

Once you find it, create an opt-in form mentioning access to the cool content which has proven to be both interesting and viral so people want it. Then simply add the content — the video or the article on the thank you page. When you create the opt-in page look for a great hook, headline, and short text to trigger curiosity, ask for the name plus email address, and direct them to the content once they provide their details. If what you want to share is a Youtube video it is easy to embed it into your branded thank you page. If it is an article, add the link to that article on your thank you page.

This is an ethical way to leverage other people’s content to build your list.

Buzzsumo will show you what content is trending already for your target market so the process becomes very easy in choosing a winner for your funnel. The best way is to start a paid campaign but also you can share the optin page on social media to get the first subscribers. All success!

Resources: Try free for 14 days the best sales funnel builder along with top-notch education and Join the One Funnel Away Challenge to have mentoring and coaching helping you to build your first or next funnel in 30 days.

Adrian Niculescu

Digital Assets Investment Banker| Speaker | Investor | Online and Real Estate Entrepreneur | Music Producer