How to build a list building strategy even without a product or opt-in

If you went through any serious internet marketing course you heard many times “the money is in the list”, it is a mantra you see everywhere. For me, it took a lot of time to “get it”. I had a lot of internal stupid dialogue about … why people should subscribe to my stuff, why to put money in ads & other related stuff. It was hard, but once I understood the value of this mantra I was able to do it properly.

Adrian Niculescu speaking at Business Days in Cluj, Romania