How to focus much, much better starting today …

Adrian Niculescu
3 min readMar 15, 2021

I am a pure Gemini, so we get bored by doing just one thing, so I like to work on few projects at once. You will say that in our culture multitasking is a skill to have. But, I would say that if you don’t have a real system of work so you will be able to work on one thing at a time, you will fail like crazy.

The stats say that more than 90% of entrepreneurs have more than one business. You would say, the more, the better, because it is very cool to be a serial entrepreneur. In most cases, it is a very bad idea to proceed this way.


Adrian Niculescu speaking at Business Days in Cluj, Romania

When you focus on just one project for a longer period of time, everything has the chance to has a compound effect, so the growth it can encounter becoming a geometric one. Compounding is a principle used in the money world where the accumulation of interest leads to explosive growth after a certain period.

Basically, by focusing on just one business, all the marketing, online traffic, content that is published, the funnels are focused on one thing, which also magnifies the attention from your clients into just one thing.

Splitting your time, and focus in theory is a good idea, but in practice, very few people are successfully doing this. It can happen usually after one business takes off, and it goes by itself.

We all have 24 hrs, and diving the energy into may direction can drain your resources like crazy, and you may fail with all of them which can leave you in big financial distress.

Well, you can develop different products, but ideally, all of them should lead the customer into acquiring your main offer, or flagship product which will concentrate all your focus. All the campaigns, funnels, marketing efforts can lead to different front-end products and offers, but along the way in the funnel, everything should direct customers to purchase that one big main thing of yours which is the engine of your business. It can be a high ticket product, a membership, a recurring software as a service with monthly payments, you name it. Look at the big telecom companies. They do everything they can to make you pay a monthly subscription fee. They can even give you free phones, complimentary memberships with Netflix, and other benefits.

By having a 100% focus on one business, or offer, you will be able to grow like crazy while also enjoying more the process, and also having time for living your life.

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Adrian Niculescu

Digital Assets Investment Banker| Speaker | Investor | Online and Real Estate Entrepreneur | Music Producer