You probably know by now that our brains are the most sophisticated computers on Earth. The problem and the opportunity is that we are not born with instructions on how to do it properly. And one of the most important principles that we don’t learn in school is the fact that our brain always moves either away from pain or toward pleasure. Let me explain. Let’s say that you want to quit smoking. And you try this and that strategy but in the end … nothing works. Let’s have a deeper look to understand what is happening here.