You probably know by now that our brains are the most sophisticated computers on Earth. The problem and the opportunity is that we are not born with instructions on how to do it properly. And one of the most important principles that we don’t learn in school is the fact that our brain always moves either away from pain or toward pleasure. Let me explain. Let’s say that you want to quit smoking. And you try this and that strategy but in the end … nothing works. Let’s have a deeper look to understand what is happening here.
So the pleasure of smoking is immediate but the pain of doing cancer as a result of smoking is way into the future so you basically don’t feel it. So the brain will keep you close to what is pleasurable (aka smoking) all day every day. There is only one thing which could turn this around. To make the switch in your head that smoking is so freaking painful and not smoking is the pleasure itself and you will be able to quit smoking like immediately and without doing anything special.
Unfortunately, we don’t know how to use this properly. Look at the process of developing a startup company. People focus on the pain they have to get through to see their company successful (so they fail) instead of focusing on the pleasure of seeing their company in the hall of fame which will make the current struggles much easier to be dealt with. So we need to learn how to use this pain vs. principle in our advantage.
I still have a lot of things I procrastinate to complete due to the pain associated with the process. And it is just something in my head. This is one of the reasons for example why many entrepreneurs don’t spend any money on ads. They associate so much pain with actually giving money to Facebook and Google and I know this pain because I’ve been there many times before that and it is a crazy pain to have. So instead of putting money in ads, they buy the next shiny course or coaching and seminars just to find something else which usually may not exist in real life.
Or they put very little money and expect millions in sales and become very fast very frustrated because they don’t see any results or at the best they see one lead here and there and maybe the same with the sales.
To solve my own struggles and procrastination I work with myself to find ways to associate so much pleasure with the end result so that the pain of the process to become so small and insignificant. But this is just the first step which could keep you in the contemplation of the pleasure and not really help with getting the task done.
Step two is to make you understand that to enjoy the pleasure you need to pay the price, you need to get the thing done. And step three is called rinse and repeat. So if you want to earn a million dollars, you need to focus on the pleasure of enjoying this amount sitting in the bank account and get done the process taking you there no matter how painful it may be seen at the first glance.
Sometimes even the most daunting tasks look simpler and easier when you start working on them and keep doing. Split the work in chunks and so only one thing at a time.
And the pleasure needs to be high enough so the pain will not matter. I am training these days for a new marathon. And there is some pain associated with the training. But the pleasure of actually completing the marathon is much, much higher!
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