As entrepreneurs, we tend to involve in a lot of activities that don’t have either an immediate, medium or long-term financial reward. In other words, we are losing time with crappy activities, instead of laser-focusing on marketing and sales. Does it sound familiar to you? Then read on!
Most of the entrepreneurs’ focus should be on marketing and sales. Period. But sometimes entrepreneurs want to do anything else but marketing & sales/ Why? Maybe because it is not easy. But usually, the money & opportunity are not in easy things. First, you need to position yourself and your business so that the clients trust you (actually to know, like, and trust you), and when this is done the sales come easier.
Next, you need to transform anything that seems negative into a positive. It is like … if you sell beer, you need to show beautiful girls hunting the beer drinker on the beach. Don’t show how big the guy’s belly will become from that beer consumption. Of course, you must use this stuff ethically.
More, you need to present the opportunities so as to seem easy for your clients to use & implement them. If you say that it is hard to do it, they may never buy.
At the end of the day, selling is one thing, and you can deliver your best content, product or service only after the exchange of money is made. All success!
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