How to stay in your genius zone while your business grows?
Right at the beginning of your business, it is most likely that you are doing anything & everything, and it is ok. It is a stage that usually is hard to be avoided. It is the chaos before the potential success. And it is there for a reason.
The main reason is for you to see, and understand your strengths & weaknesses, so when your business starts to grow to focus on your strong points & hire people which are much better than you with your weak points.
By doing this you will focus on what I am calling the genius zone. In many cases, what happens when the business starts to grow is that the entrepreneurs start to feel overwhelmed, and instead of focusing on their strengths, they tend to dabble with their weaknesses.
In fact, I believe that there is one thing, or maybe two, or even three — called your genius zones where you are much better than anybody. I can bet that you are not the best with everything, and multitasking is not something I recommend doing. You will become the main bottleneck of your business which is both bad, and dangerous. If you don’t solve this, it will keep you from scaling your business, it will become a continuous frustration.
So stop being a Jack of All Trades, and focus on your strengths by staying as much as possible in your genius zones. I’ve…
