How to stop becoming a major in minor things?

Adrian Niculescu
3 min readMar 16, 2021

It is something I tell my coaching clients that most of them don’t like: in order to create a full-time income as an internet marketer, you must be better than 90% of marketers. I don’t want to just sell them something preaching that it will be easy to achieve this. It is pretty hard, and if you think about it, over 60% of internet marketers don’t make any money.

Adrian Niculescu speaking at Business Days in Cluj, Romania

So if you are still in this 60% of people trying to make it work, one of the reasons why it may not work is that you are still focusing on the wrong things. You are constantly chasing shiny objects, the new guru on the block, the latest tactic, and miss the essentials.

In other words, you become a major in minor things, and for your results to change you much change the things you focus on. In my work I see overcomplicated marketing systems producing very small returns for their owners, and simple … even ugly funnels creating millionaires. The difference is in what the owners are focusing on.

First, leave the tech out of the questions. There are fantastic platforms like Clickfunnels (btw, you can get a free 2 weeks trial here) where you actually don’t need any tech background to get your business off the ground, so you could focus on marketing & sales. This has to be your primary focus: marketing & sales. You need to drill down your ideal customer persona…

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Adrian Niculescu

🚀 Digital Alchemist | Blockchain Maestro | Web 3.0 Visionary 🌐 | Real Estate Maverick | Music Producer 🎧 | Keynote Sorcerer 🔮