How to switch between sales modalities
I am one of those guys who just loves to write … for hours, and hours, this being one of the reasons why you are seeing this piece of work. But at the same time, I push myself into doing more videos, podcasts, create webinars, and other pieces of more visual content.
All of us have a favorite way to consume content. Some ways are like second nature to us, others are adopted when we push ourselves. Maybe you like to read blog posts, articles, reviews, watch videos, attend online & physical events, listen to podcasts, or digest photo content. These are also called modalities to consume content. If you are reading this I believe that you have something to sell, or if you did not have for now you are thinking to create something & put it for sale online. That’s why is very important to understand the sales modalities, meaning to actually be aware of how your target customers are consuming the content. Some of them what to read, others to view videos, or listen to the content. Who knows? But … if you just focus on the text, let’s say, you will miss out on the ones who want to consume your content in other ways.
So when you are building your systems to sell what you want to sell, aka, your sales funnel, think about using as many sales modalities so you can reach more customers.
