Importance of A/B testing for your email campaigns

Adrian Niculescu
3 min readFeb 16, 2019

What is A/B Split Testing?
A/B testing also known as the split test or bucket testing. It helps in selecting the best elements for your campaign by comparing two versions, A, and B, of the same thing and are tested against each other. The main purpose of doing A/B testing is to identify variable changes that can bring in improvements in results that can drive the ROI of the campaign to a higher level.

According to some recent research, 75% of strategic phase marketers use A/B split testing to learn about customer…

Adrian Niculescu

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