Marketing & Sales — The chicken or the egg

Well, in my world there are two categories of marketers: the ones who just teach marketing but have never sold lately except their courses, and the ones who are doing marketing & live from the sales generated by their efforts. Somehow, I was always forced to be part of the second tribe. So any marketing stuff has to have a sales equivalent so we can track effectively what we are doing.

Marketing has to become a habit exactly like when going to the bathroom in the morning (no joke). Do a very simple exercise, and think about how much time you are devoting…