Michael O’Leary’s adventure in Manchester

Michael O’Leary, Chief Executive of Ryanair after arriving in a hotel in Manchester went to the bar and asked for a pint of Guinness. The barman said, “That will be £1 please, Mr. O’Leary.” Taken aback, O’Leary replied, “That’s very cheap,” and handed over his money. “We do try to stay ahead of the competition”, said the barman. “We have the cheapest beer in England”.

“That is remarkable value”, Michael comments. “I see you don’t have a glass, you’ll need one of ours. That will be £3 please.” O’Leary scowled, but paid up. He took his drink and walked towards a seat. “Ah, you want to sit down?” said the barman. “That’ll be an extra £2. If you’d pre-booked it would have cost £1.” O’Leary swore to himself, but paid up. “I see you’ve brought your laptop” added the barman.

“That wasn’t pre-booked either, that’s another £3.” O’Leary was so incensed and his face was red with rage. “I’ve had enough! I insist on speaking to a manager!” “Here is his e-mail address, or if you wish, you can contact him between 9.00 am and 9.01am every morning, Monday to Tuesday.

Calls are free, unless answered, then there is a charge of only £1 per second”. “I will never use this bar again”. “OK but do remember, we are the only hotel in England selling pints for £1.” #value #service #airlines #price

I don’t know if this story is true or not, I am one of the customers very pleased with Ryanair’s safety of the flights (this is my primary concern) because in some of the days I sleep between take-off and landing and it is a great feeling to wake-up and everything to be ok! I believe that every startup needs to see this and think about the pricing strategies!