Other people’s opinion can kill your marketing and your business

Adrian Niculescu
2 min readFeb 15, 2019

We are taught since childhood to care about what other people may think about us. And while this could keep us on the safe side of things it can break and destroy all our business efforts. And it can affect our life overall.

Screenshot from Intrigue Summit London 2018

This is the reason many businesses don’t go all in with their marketing and waste opportunity after opportunity … from the fear of what people say.

I had tons of bad moments in my life and business when I realized that I am all alone in front of the troubles so why should I care. There are companies missing sales, missing growth and going down towards bankruptcy because they fear this one thing — pushing their marketing to new heights.

Sometimes, the people around you and your audience say one thing and are doing something else. They might say that will join your program and when you release it fails miserably or they may declare publicly that what you wanted to create is crap, that your marketing suck and in their intimacy are pulling the card and buy, buy, buy! It is a weird world, I get it!

So in my experience, I like to look more at what people are doing with their credit and debit cards than to look at what people say. It is more lucrative. And also I stopped analyzing what people show off on social media. That’s not reality. That is…

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Adrian Niculescu

Digital Assets Investment Banker| Speaker | Investor | Online and Real Estate Entrepreneur | Music Producer adrianniculescu.com adrianniculesculive.uk