Think about Outsourcing Marketing being like Outsourcing Sex
In my training, coaching & mentoring activity I work exclusively with entrepreneurs & startup founders. Some of them simply want an agency to do their marketing & even the sales, not being happy with putting the effort needed to master the essential skills of marketing & business. I always tell them that if they want me to work with them either in the group coaching format or in 1 to 1, they must be ready, and able to take this learning curve which will influence in a great way the rest of their professional life. Unfortunately, marketing & sales are not taught properly in most universities, master programs, and even MBA’s, and oftentimes the knowledge presented there is not the actual one getting results. The times have changed!
Marketing is actually the sex of business, I got this quote from Russell Brunson.
In fact, it can be the most pleasurable, and fun part of running your own online business. Let’s compare now the business with a marriage. In marriage, you have sex both for fun, pleasure, and to procreate, and the visible result is the bunch of kids around you. In business, the marketing you are doing brings in new leads which are turned into customers by using a sales funnel.
Once the kids come into your life, you need to change their diapers, feed them with milk, take care of them…
