What do have in common your Hail Marys and the hidden assets in your business?

When I start to consult with a new client I always start by looking at its hidden assets. A hidden asset is something they have, they can use it to create more income without allocating more resources, but which it is not used. One basic example, the client builds an email list of both leads & clients but they rarely email something to them. The hidden assets which are not used create a loss of income opportunities.