So many clients and social media connections are confused about what a sales funnel really is. Yes, there is a big buzz these days due to the rise of applications like the amazing Clickfunnels but I always say that it is a great strategy to come back to basics and start from there.

The core definition of a sales funnel (which is also known as a revenue-generating funnel or the actual mapping of a sales process) refers to the very important buying process that businesses lead their customers through when they purchase products or services. It is a process starting with the moment when a…